Case studies and further information
We have put together a collection of IPA effectiveness Gold and Grand Prix award case studies, from 2010 – 2012, as examples of how some of the best papers have identified incremental payback and calculated ROMI. By using the menu on the left choose from 10 award winning case studies.
The IPA has also developed EASE which is the first search engine on the web to combine free-text searching with data provided directly from more than 1,400 effectiveness case studies submitted from 1980 to 2012. You can download each case study in full from there as well.
The IPA runs a full online learning programme – the Eff Test which helps to identify planning, and effectiveness measurement techniques, as central to understanding how agencies can create effective campaigns for their clients.